Advocacy Tools

Advocacy is a process that allows us to address inequality and to bring about change. By using different advocacy tools we can raise public awareness of issues affecting people with dementia and influence those in power. As advocates we need to present clear messages and build relationships that will help us to change policies, practices and attitudes. 

A Practical Guide to Advocacy

This guide has been created to support national and local advocacy work undertaken by staff, volunteers and branch members of The Alzheimer Society of Ireland. To download this resource please click on the image below. 


This suite of infographics can be downloaded and used to raise awareness of dementia. The infographics cover three themes- (1) general facts and figures about dementia; (2) the impact of caring; and (3) the importance of the language we use when discussing dementia. Just click on an image below to download a particular infographic.



Key Messages About Dementia

When we are communicating about dementia it is important we are clear about the key messages that people need to understand. The Alzheimer Society of Ireland has created a simple guide to these key messages. To download this resource please click on the image below.

Dementia Friendly Language

The language we use when discussing dementia is a really important part of lifting the stigma that surrounds it. The Alzheimer Society of Ireland has created a language guide to dementia which provides guidelines that are intended to highlight how words and language really do make a difference. To download this resource please click on the image below. 

If you wish to obtain hard copies of these materials please contact

More information

About Alzheimer Ireland

The Society was founded in 1982 by a small group of people who were caring for a family member with Alzheimer's Disease or a related dementia. Find out what we docontact us and more

About our services

We offer a range of services for people with Alzheimer's disease and other forms of dementia, their families and carers. All our services operate using the philosophy of person centred care.

Featured Events

Fundraising is an extremely important source of revenue for our services and takes place locally across Ireland as well as through national events and campaigns. We aim is to raise €5 million a year.


The Alzheimer Society of Ireland has, since it was founded, campaigned on behalf of people with dementia and their carers to improve the lives of all those affected by dementia.


We have many items available for sale through our shop. Buy these items will help raise much needed funds for The Society to continue providing vital service all around the country.


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