Our Strategy

The Alzheimer Society of Ireland (The ASI) is thrilled to present our new Strategic Plan 2023 – 2028.

The plan outlines our crucial role in supporting people living with dementia, their family carers, and supporters in Ireland over five years.

It comes at a pivotal time in developing Ireland’s understanding and response to dementia.

This strategy is our blueprint for the next five years and builds on our past achievements

In our strategic process, we talked with and listened to people living with dementia, carers of people living with dementia, our volunteers, our staff, board members, and our partner organisations.

Our new strategy sets out an ambitious vision for equity of access to high-quality services and supports, improving their ability to live well at home and in their communities for as long as possible.

This ambitious vision and strategic direction cannot be achieved in one single term and will necessarily endure across a series of strategic terms.

The strategy sets out interdependent strategic priorities:

Access: We will grow selected services to increase the number of people living with dementia, their family members, and carers who can access our high-quality dementia care interventions and supports

Strength: We will strengthen the capacity and capability of our organisation to deliver growth in services and supports.

Impact: We will engage with others to multiply our impact in our sector.

Our Vision is an Ireland where people on the journey of dementia are valued, can realise their rights and exercise choice, and are living well where they choose.

Our Mission is to lead the growth of high-quality supports and services that meet the needs of people living with dementia and their families, carers and communities.

Respect: We accept everybody for who they are. At the heart of respect is caring, and we have empathy and sympathy with everyone and respect their feelings, wishes, abilities, and the rights of others.

Empathy: We put ourselves in other people’s shoes. We make a real effort to understand someone’s feelings and beliefs, and we promote a culture of understanding and listening to others.

Integrity: We serve the common good. We foster and promote reliability, honesty, loyalty, and trustworthiness in our dealings with everybody we meet. We promote togetherness and true belief in our work.

Inclusiveness: We are all equal and are part of a community. We appreciate and champion diversity, equality and equity, cooperativeness, and participation. Everyone plays an important and integral role in our work.

Excellence: As the leaders in dementia care in Ireland, we strive to be our best. We promote a learning culture, and we continue to ensure best practice and continually look to evolve and improve.

 Click here to read our new strategy

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