Alzheimer’s Memory Walk – Sunday September 19th 2021

Register Here for Memory Walk 2021!!

Virgin Media TV presenter Martin King and beauty expert and entrepreneur Pamela Laird want you to make  every step count for the second successive Virtual Alzheimer’s Memory Walk, proudly supported by Iceland, which is taking place nationwide on Sunday, 19th September during World Alzheimer’s Month 2021.

They want 5,000 walkers across Ireland to help raise €250,000 for vital services that are helping to support so many people with dementia and their family carers across Ireland through the COVID-19 public health emergency and the aftermath of the lockdown

Walk on your own, with your household or your pet dog, it’s guaranteed to be a feel-good and uplifting occasion. It’s up to you where you walk from the back garden to the local park – remember on Sunday, September 19th – It’s Your Walk, Your Way.

Register now through the form below!! Family-friendly prices €7 for kids and €18 for adults.

Our Alzheimer’s Memory Walk is kindly supported by our partner Iceland Foods Ireland.


Memory Walk 2021 Registration Form

First name *
Last name *
Email *
Mobile Number
Address 1 *
Address 2 *
Address 3
County *
Eircode *
We'd love to stay in touch with news on future events and everything we're doing to support those living with dementia. *
Where did you hear about Alzheimer Memory Walks?
Walk Location
Are you walking for a loved one?
Would you like to share their name
Adult T-shirt Small
Adult T-shirt Medium
Adult T-shirt Large
Adult T-shirt X-Large
I don't need a T-shirt (New colour t-shirt for 2021)
Children T-shirt 5/6 Yrs
Children T-shirt 7/8 Yrs
Children T-shirt 9/11 Yrs
Children T-shirt 12/13 Yrs
Children T-shirt 14/15 Yrs
I don't need a T-shirt (New colour t-shirt for 2021)
Adult Registration Ticket price per person €18
Child Registration (under 15 years of age) €7
Adult Registration *
Children Registration (under 15 years of age)
Available Tickets
Total Cost
Cardholder name *

Meet Our Ambassador - Pamela Laird

Pamela Laird is delighted to back the campaign again this year and has shared her family connection with dementia as her father, Sylvester, was diagnosed with dementia in 2016. The Dublin-based entrepreneur has said while the family started noticing changes with her father as far back as 2010, the dementia diagnosis was still very challenging for them all to deal with – especially during the pandemic.

“I am delighted to be ambassador for Alzheimer’s Memory Walk again this year – it’s an excellent way to bring families and communities together to raise vital money and awareness during World Alzheimer’s Month 2021. The Alzheimer Society of Ireland does excellent work throughout the country and my family have used their supports to help support my dad with his journey with dementia. The ASI needs to keep fundraising to keep their services running. Through my father’s diagnosis of dementia I am all too aware of what so many families go through in Ireland – the confusion, the sadness and the isolation. It’s at a time like this where we need to remember those alone and get them the support that they desperately need. During Alzheimer’s Month 2021, I really want to put a spotlight on dementia as it desperately needs our attention. 

Meet Our Ambassador - Martin King

We are delighted that Virgin Media TV Presenter Martin King has also joined as ambassador this year:

Martin says

“I am delighted to be a part of Alzheimer’s Memory Walk this year – it’s a terrific way to raise awareness and raise vital funds for The Alzheimer Society of Ireland during World Alzheimer’s Month in September. Through my own mother’s journey with dementia I got a look at how tough it can be for families and they really need so much support. My Mam Christina was a beautiful soul, she was very caring and loving. She was a great mam and a great grand mam and then dementia came knocking at the door and she was in denial because she was afraid. Dementia and Alzheimer’s are called the long goodbye for a reason. You can’t stop it as it’s happening and it’s emotionally very painful to go through. There’s a terrible stigma that goes with dementia as well and that’s why it was great to do the ‘We Need to Talk About Dementia’ documentary and the Donate for Dementia Week on Virgin Media to raise much-needed awareness around the country and Alzheimer’s Memory Walk now is another way to do this. I would encourage everyone to take part it really is something for the whole family.” I’m really looking forward to taking part in Alzheimer’s Memory Walk on Sunday, September 19th. I would encourage everyone to do the same, it’s so simple.

Memories of Memory Walk 2020

We were delighted with the response to our exciting very first Alzheimer’s Memory Walk in 2020.

We raised an incredible €100,000 for vital dementia supports and services.

See our video below for a selection of the 100’s of walks that were shared with us on the day.

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