Denim Day for Dementia 2026

Denim Day for Dementia takes place nationwide on Friday, 27th of February! 

The Alzheimer Society of Ireland is delighted to announce our Denim Day for Dementia 2026 — and we’re thrilled to be teaming up with our new ambassador, Cian Prendergast, Connacht Rugby player, to help drive support, awareness and action for people living with dementia.

We’re calling on people all across Ireland to pull on their denim with purpose and get involved on Friday, 27th February — whether you’re at school, in the workplace, at a crèche, with your sports club, or at home. It’s a simple, fun way to make a powerful difference while showing your support for those affected by dementia.

SIGN UP HERE

To continue delivering essential services nationwide, the ASI must raise €4.2 million in 2026. These vital funds help sustain services including our National Helpline, Family Carer Training, Day Care, Social Clubs and Alzheimer’s Cafés — supports that make a real difference to individuals and families every day.

So grab your favourite denim, spread the word, and sign up to be part of this brilliant national event. Together, we can raise awareness, spark conversations, and help ensure no one faces dementia alone. 💙

Getting involved in Denim Day is simple; follow these easy steps:

1. Register for your FREE pack here.
2. We’ll send everything you need for your denim day – posters, stickers and a how-to guide.
3. Hold your Denim Day – make the event more fun by holding a lunchtime activity!
4. Let everyone know about it by sharing your pictures on social media using #denimday. Remember to tag us!!

We can’t wait to see you rock your best denim on Friday, 27th February!