Denim Day 2023

Denim Day for Dementia takes place nationwide on Friday, 3rd of March! 

We are excited to welcome Joanna Cooper as The ASI’s latest ambassador and extremely grateful she is supporting our 2023 Denim Day for Dementia Campaign to help raise vital funds for families living with dementia.

Joanna says ‘I know first-hand the struggles families go through when their loved one has dementia; how emotional and lonely it can be. My lovely Mum was diagnosed with the condition at the age of 62′.

Joanna is asking everyone from around Ireland to don their denims – to the crèche, school, work, or wherever they will be – on Friday, March 3rd, and donate to support families impacted by dementia.

Getting involved in Denim Day is simple; follow these easy steps:

1. Register for your pack through the form below.
2. We’ll send you everything you need to hold your denim day – posters, coin collection boxes, stickers and a how-to guide.
3. Hold your Denim Day – make the event more fun by holding a lunchtime activity!
4. Let everyone know about it by sharing your pictures on social media using ‘#denimday. Don’t forget to tag us.

Please note that you will now not receive a pack in time for Denim Day if you register through the form below but you can still join in the fun in your school, office, creche, montessori or even at home. Just ask everyone to don their denims and set up an online fundraising page on our official campaign page HERE to collect donations.