News From Our Partners
Read about how our partners have been supporting us recently…
Aviva Joins as Proud Sponsor of the Alzheimer’s Memory Walk
We’re thrilled to welcome Aviva as the new sponsor of our annual Alzheimer’s Memory Walk. This year’s event, held on September 21st, 2025, saw over 42 walks across Ireland, making it our biggest and most successful Memory Walk yet—thanks in no small part to Aviva’s incredible support.
Aviva has committed to a three-year partnership, helping us grow this special event and raise vital awareness and funds for people living with dementia.
Watch: 2025 Walk Video
Learn more www.memorywalk.ie
Pictured: Brian O’Neill, Head Of Communications, Sponsorship and Sustainability at Aviva, and Andy Heffernan, CEO at The Alzheimer Society of Ireland, alongside our 2025 Walk ambassadors
Celebrating a Wonderful Partnership: Petit Pop’s Ongoing Support for The Alzheimer Society of Ireland
We are incredibly grateful for the longstanding and generous support that Shay Howlin, Eddie Philips, and the team at Petit Pop have shown The Alzheimer Society of Ireland over the years.
Petit Pop’s supply of beautiful, high-quality charity Christmas cards have become a staple in retailers across Ireland, with a percentage of proceeds directly supporting our vital work and services. Their cards are not only visually stunning but also offer fantastic value—making them a favourite among customers and a meaningful way to give back during the festive season.
Thanks to this wonderful partnership, €63,000 has been raised to date—an incredible contribution that helps us continue to provide essential services to people living with dementia and their families.
Beyond their Christmas card campaign, Shay and the Petit Pop team have gone above and beyond in their support. From getting involved in our Gala Ball events to championing our cause in creative and impactful ways.
Most recently, Petit Pop launched a new range of Everyday Cards, featuring modern, funny and cute designs for all occasions. This exciting expansion reflects their continued innovation and dedication to offering meaningful, accessible ways for people to connect and show they care.
We are so thankful to have such a special relationship with Petit Pop. Their partnership is a shining example of how businesses can make a real difference.
Thank you, Shay, Eddie, and the team at Petit Pop.
Pictured: Nikki Keegan (ASI), Shay Howlin and Amy Vaughan (ASI)