Denim Day for Dementia 2025

Denim Day for Dementia takes place nationwide on Friday, 28th of February!
This year, The Alzheimer Society of Ireland excited to team up with our newest ambassador, Online Content Creator, Digital Marketer & Mum of two Dearbhla Toal from Belle Azzure, as we invite people across the country to join us on Friday, 28th February—whether at school, in the office, at a crèche, or wherever they may be—to help raise vital funds and awareness for dementia supports and services.
The ASI needs to raise €4 million in 2025 to maintain much needed supports and services, including National Helpline, Day Care, Day Care at Home, Home Care, Family Carer Training, Social Clubs, and Alzheimer’s Cafes.
SIGN UP HERE
Getting involved in Denim Day is simple; follow these easy steps:
- Register for your pack here.
- We’ll send you everything you need to hold your denim day – posters, stickers and a how-to guide.
- Hold your Denim Day – make the event more fun by holding a lunchtime activity!
- Let everyone know about it by sharing your pictures on social media using #denimday. Don’t forget to tag us.
We can’t wait to see you rock your best denim on Friday, 28th February!

There are over half a million people across the country whose families have been affected by dementia; it’s a reality that many of us will know someone living with this condition, or we will know their families. This figure is going to continue to rise into the future and that’s why I’m getting behind Denim Day for Dementia.
Dearbhla Toal from Belle Azzure
